How Often Should Restaurants Post on Social Media?

One of the most common questions restaurant owners ask is how often they should post.

For most restaurants, a good starting point is:

  • 3 feed posts each week

  • Instagram Stories / guest reposts

  • Up to 4 Reels per month

  • Monthly promotional campaigns (happy hour, holiday specials, Chef features, etc.)

Quality matters more than quantity.

Posting consistently with professional content is far more effective than posting every day with low-quality photos.

Planning content in advance also removes the stress of wondering what to post each morning.

Mia Valdez